Posted on March 24, 2009
A few days ago I launched Twitchance, a free Twitter lottery. It’s a viral marketing experiment where I’m going to give away some cash ($500.- on the first draw).
The concept is simple; participants post a message from a sponsor on Twitter. After some time a winner is randomly selected and awarded the prize. The sponsor receives amplified outreach to the online world.
Many companies offer services for free on the internet, often powered by advertisements. I figured the same could be done with a lottery. Twitter has a huge user base and tracking specific messages is easy, making it the perfect place for a project like this.
Anyone can join, all you need is a Twitter and Paypal account.